One lip formula that I and everybody else can not get enough of is a matte finish! It's been on trend for the past couple of years now and it doesn't look like it's going away anytime soon. They're highly pigmented and they last way longer than any other finish. They're so ideal for long busy days where you don't want to be nor have the time to be topping up your makeup all the time. You also want something that is super comfortable. Matte lips can have the tendency (particularly if you already suffer with dry lips) to feel drying and unpleasant when worn. But since I've been trying out a number of different matte lip products for quite some time now, I've managed to find some amazing formulas that don't give you that awful rough feeling.